Collection: Experiments

Experiments

Hypotheses, tests, and findings from the lab floor.

Increase Organic CTR Without New Content

A 30-day experiment to improve organic click-through rate by optimizing titles and meta descriptions—without publishing new content.

marketing

live-beta

Stage: live

Stay OBX – Marketing Layer Experiment

Determining whether an owned marketing layer can generate measurable outbound booking intent to existing booking services like Surf or Sound and Airbnb.

real-estate